Data Capture

All businesses generate data about their clients and their clients’ purchasing behaviour.  Successful businesses capture that data and use it to create competitive advantage.  Database Direction offers a range of services to help our clients capture their business data in the most effective way:

• Capture of data in hard copy format using specialist software and address accuracy systems (PAF)
• Forms scanning and OCR on fixed forms, surveys, goneaways etc.
• Processing of digital forms for archiving, sortation, data extraction etc.