Data Profiling
Capturing client data and subsequently maintaining and enhancing it effectively, presents a unique opportunity to exploit its potential to the full using powerful analysis, profiling and segmentation techniques.
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Profiling systems
- ACORN
- ACORN Financial
- Council Tax banding
- Geographic flagging
- Wealth tagging
- UK Consumer file
- Business Sector profiling
- Recency / Frequency Analysis
- Propensity & Churn Modelling
- Geocoding & Data Mapping